App Store Optimization (ASO) is the process of improving mobile app visibility in app stores. The effective ASO strategy will help the app rank higher in the App Store's search engine and get more installs. Before you implement the ASO strategy, or even before you publish your app, there are some standards you need to focus on.

Here are 5 ways to start the ASO strategy that Appfast recommends you do to enhance rankings.

Technology development puts pressure on many industries to adapt and change. The field of health care and beauty in general is no exception. Spa and hair salon owners focus more on applying technology to improve communication efficiency and boost sales. In particular, the mobile app plays an important role in helping businesses improve their brand.

Mobile First is no longer a strange concept to marketers. Smartphones are taking over the mind and time spent by people. So promoting marketing on mobile platforms is an opportunity to help businesses develop brands and improve business efficiency. Let's take a look at future mobile marketing trends.

Currently, in the financial industry in Vietnam, and the world, Fintech is no longer a strange concept. Investment in fintech is skyrocketing and is expected to exceed $30 billion by 2020. The development of fintech on the mobile app platform will bring tremendous benefits to financial businesses.

Businesses focus more on developing mobile apps. Creating your own mobile app plays an important role in driving sales and brand recognition. So what should you keep in mind when choosing an app design unit for your business? Appfast will help you in this article.

Affiliate Marketing is a business model that is becoming trending, bringing enormous revenues to vendors (Advertiser) and sellers (Publisher). Affiliate users often focus on website development to save costs and increase traffic. But not because of that, the app mobile is forgotten. The fact that the combination of mobile app and affiliates offers customers a more enjoyable experience. From that, the publisher has invented much bolder marketing models, thereby helping them generate income many times more than the rest.